1) Assume you own a bike shop where you sell and repair bicycles. You would like to expand your product offerings. How would you go about deciding on which products to offer for sale at your bike shop in addition to your current offerings? Be specific and provide several examples. Please note this is about how you would go about researching and deciding on which products to carry in your shop, and not about providing examples of actual products you might decide to carry.

2) What products have you purchased lately and what kind of promotion influenced your decision? Provide at least two examples. (Remember, products can be goods or services.) Explain whether you were influenced by advertising, personal selling, sales promotions, or something else.

3) Which form of promotion influenced you the most; that is, which form of promotion was most effective in your opinion? Explain why the promotion you chose was most effective.