1. Assume you were Damario and that Mark, the controller, was privately discussing with you Pam's meeting suggestion that, due to extremely competitive market conditions, prices at the resort needed to be reduced in order to increase the rev- enues needed to ensure its profitability. What would Mark's response likely be? Would you agree with him?

2. Assume you were Damario and that Pam, the DOSM, was privately discussing with you Mark's meeting suggestion that, due to the extreme financial difficulties faced by the resort, prices needed to be main- tained or even increased, and the extra expenses earmarked for guest "freebies" offered so frequently by Pam's depart- ment needed to be scaled way back to ensure the resort's profitability? What would Pam's response likely be? Would you agree with her?

3. Assume that the Barcena Resort operates three restaurants and a lounge as well as its 480 rooms and related amenities. In addition to the departments operated by the controller and DOSM, what other areas within the resort do you believe should be represented in Damario's new committee? Explain your reasoning for the inclusion of each area.

4. Sofia is convinced that a "Let's find the middle ground" pricing strategy would be detrimental to the resort. Based on what you know about prices, do you agree with her assessment? Explain your answer.

*Answer all the above questions each with minimum 150 to 200 words