1. At what social group is the add aimed? what social groups are represented in the ad? (hint: they are not always the same)

2. Does the advertisement reinforce or violate cultural norms?

what cultural norm does it reinforce and how? what cultural norm does it violate and how?

If it violates a cultural norm, what purpose do you think the violation serves? (hint: consider humor appealing to an often-ignored group, appealing to the idea of reflection?) why do you think this company decided to violate a cultural norm?

3. In addition to the product, what social structure or ideology is the ad selling? (hint: consider things like love, marriage, sex, individuality, freedom, sophistication, leisure and other desirable

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