1. Base your answers on the following paper:

The "Risky" Side Of Brand Equity: HOW BRANDS REDUCE CAPITAL COSTS Lopo L. Rego, Matthew T. Billett, and Neil A. Morgan

Creditors are exposed to the risk that a firm does not generate sufficient cash flows to service its debt and access capital markets for new funds.

True or False

2. The more unique and valuable a company brand is to a company then the more exposed a firm is to the damage inflicted on this brand.

True or False

3. Base your answers on the following, "Branding and the Risk Management Imperative" by Susan Fournier and Shuba Srinivasan.

Fake news is not a risk to a company's brand because risk managers can simply tweet out that the story that impacted the brand was fake.

True or False

4. Base your answers on the following, "Branding and the Risk Management Imperative" by Susan Fournier and Shuba Srinivasan.

Fake news is not a risk to a company's brand because risk managers can simply tweet out that the story that impacted the brand was fake.

True or False