1) Based on Item 1 of the 10-K Blue Nile and Tiffany Cos, describe and compare what tangible and intangible assets each company are important for the company in order to reach its customers and execute its business strategy effectively. By tangible assets, I mean assets that appear on the companies balance sheets; by intangible assets, I mean assets that do not appear on the companies balance sheets but might provide the companies with competitive advantages. (Note: Do not evaluate Blue Nile Inc.s and Tiffany & Co.s marketing and business strategies. Take those strategies as given. Comment on what assets each company needs to execute its marketing and business strategy well.)