1.) Based on the authoritative and credible secondary sources you can research, critically evaluate whether the Bayer Group can be described as being a 'holistic marketing organization' according to Kotler and Keller's schematic overview of the four broad components characterizing holistic marketing (Kotler and Keller, Fig. 1.3., 2015).

2.) Outline what you consider to be the three most significant factors facing the Bayer Group in the global business environment in the next five years. You must fully justify the reasons for your shortlist.