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1 . Based on the discussion made in Chapter - 1 regarding the value creation concept, explain how a SR 1 0 0 Timex watch

1 .

Based on the discussion made in Chapter

- 1

regarding the value creation concept, explain how a SR

100

Timex watch and a SR

20000

Rolex watch deliver value to their respective target markets? Which factors account for this dramatic difference in watch prices? Critically examine and provide your answer.

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