1. Based on the three litmus tests described in The Innovators Solution, was PowerBar a disruptive innovation when it was launched? Justify your answer with supporting reasoning. To answer this question, you will need to determine if PowerBar passed the required litmus tests to be considered a new-market disruption or low-end disruption when it entered the marketplace. Each litmus test must be discussed separately and completely in your answer. This includes discussing the two questions that comprise Litmus Test 1 and the two questions that makeup Litmus Test 2, in addition to addressing Litmus Test 3. At the end of your analysis you must clearly state if PowerBar was a new-market disruption, low-end disruption, or sustaining innovation when it was launched. These are mutually exclusive options. 2. The Innovators Solution discusses jobs-to-be-done market segmentation. Is jobs-to-be-done market segmentation used in the energy bar industry? If your answer is yes, answer part a below. If your answer is no, answer part b below. a.) Explain how jobs-to-be-done segmentation is used by a specific energy bar brand. Be sure to clearly explain how the brand is applying jobs-to-be-done segmentation. b.) Explain how you concluded jobs-to-be-done segmentation is not being used in the energy bar industry. How could jobs-to-be-done segmentation be applied in the energy bar industry? Give a specific example, and explain your answer with thoughtful reasoning. 3. a.) Is there an unmet need in the energy bar industry? Explain your answer with sound supporting rationale. b.) Given your answer to the previous question, discuss one concrete actionable marketing recommendation for KIND. Your recommendation must involve a specific marketing action. Explain your answer with sound thinking. Note: The status quo is not an acceptable marketing recommendation for KIND. 4. How does the concept of an unmet need relate to the idea of nonconsumption discussed in The Innovators Solution? Explain your answer. 5. Identify two strategic groups within the energy bar industry. Explain how you chose these strategic groups. Also, in your answer, name representative brands for each strategic group. 6. Identify two key success factors (KSFs) for each strategic group you identified in Q5. One KSF should be a strategic necessity. The second KSF should be a strategic strength. Explain how you chose the strategic necessity and strategic strength for each strategic group. In total, four KSFs should be addressed in your answer. Discuss each KSF separately. 7. a.) What is an example of an emerging submarket in the energy bar industry? Explain your answer. b.) Considering the emerging submarket you identified in Part a, discuss one concrete actionable marketing strategy recommendation for KIND. Your recommendation must involve a specific marketing action. Explain your answer with solid supporting rationale. Note: The status quo is not an acceptable marketing recommendation for KIND. 2

8. a.) Given the expected continued growth in the energy bar industry, what is one strategic uncertainty within the industry? Explain your answer with thoughtful reasoning. b.) Taking into account the strategic uncertainty you identified in Part a, discuss one concrete actionable marketing strategy recommendation for KIND. Your recommendation must involve a specific marketing action. Explain your answer with sound supporting rationale. Note: The status quo is not an acceptable marketing recommendation for KIND. 9. Strategic Market Management discusses performance measurement beyond profitability. Which of these performance measures is most important for KIND? Why? 10. Thinking about the current energy bar product category: a.) Have sustaining innovations occurred within the energy bar product category since its inception? Justify your answer. If your answer is yes, include a specific example of a sustaining innovation within your answer. b.) Has a disruptive innovation occurred within the energy bar product category since its inception? Justify your answer based on the three litmus tests. See Question 1. Just like in Question 1, each litmus test must be discussed separately to support your answer. If your answer is yes, include a specific example of a disruptive innovation in your answer, apply the three litmus tests to the example, and show if your example is a new-market disruption or low-end disruption. If your answer is no, use the three litmus tests to show that a disruptive innovation has not occurred in the energy bar product category since its inception.