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1. Based on theoretical framework such as DOI, TOE,TAM, what things should you do/do not do when implementing business intelligence? 2. Was Graham a good
1. Based on theoretical framework such as DOI, TOE,TAM, what things should you do/do not do when implementing business intelligence? 2. Was Graham a good candidate to implement Bl at SER? Source: https://www.emerald.com/insight/content/doi/10.1108/EEMCS-06-2015-0147/full/pdf?title=data-driven-innovation-at-the-grupo-pellas-ser-company https://www.balas.org/resources/Documents/2015%20Conference%20Files/2015%20Conference%20Proceedings/Innovation%20and%20Efficiency%20Guided%20by%20Data.pdf
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
3rd Edition
0131888595, 9780131888593
