1. Basis of Segmentation a. Identify at least three bases for segmenting the lawn mower market. (3 points) b. Prepare a market-product grid illustrating at least one of these bases. (3 points) 2. Market Segment Attractiveness a. What criteria should a lawn equipment company use in assessing the attractiveness of market segments? (4 points) b. What sort of information is needed to fill in the market-product grid and allow the firm to make that target market decision? (3 points) 3. Positioning a. How might a lawn mower company use segmentation for positioning purposes? (3 points) b. At present, the manual reel mower market is rather small but growing. What marketing mix recommendations could be used to significantly expand this market? ( 4 points)