1. Be able to utilize the five step process to evaluate a firm's internal situation (chapter 4) 2. Be able to take a company and utilize the companies value chain (Figure 4.1) 3. From chapter five there are five generic competitive strategies, understand them and be able to apply them. 4. Figure 5.2 discusses cost drivers in a company's value chain. Be able to describe at least three of them and how they can impact a company, and how to deal with the cost driver when it arises. 5. Chapter six lists several offensive strategy options. Be able to apply at least three of them to a company, and be able to describe how they can be implemented. 6. In chapter six the book talks about vertical integration strategies for both forward and backward integration. Please be able to describe a company or companies that have used both, and obstacles they faced. 7. In chapter 7 there were several strategy options for entering into foreign markets (Licensing, franchising, etc.) Please be able to describe these types of options, and a company you can associate with each option. 8. Chapter seven discussed three principal strategic options for competing internationally (Multidomestic, Global