1. Bikes:

A marketing firm for a new exercise bike wanted to know if there was any difference in how much three different target groups felt about the suggested price ($1,199) for the bike. The groups (archetypes) Active Allens, the Moderate Marks, and the Couch Potato Pauls were surveyed.They ranked the price on a scale of 1 (disagree) to 7 (strongly agree) based on the question, "This is a good price for this exercise bike." You have been asked to help the firm interpret the data.

BIKES: Which test should you use here?

a.One Way ANOVA

b.Repeated Measures ANOVA

c.Factorial ANOVA

d.Independent t-test

BIKES: Run the appropriate test in SPSS. What p value would you report for this test?

a..780

b..006

c..685

d..111

e..000

BIKES: Overall, the analysis shows that there is a significant difference between the groups ranking of "good price?"

a.True

b.False

Bikes: Which of the following observations is true?

a.Allens are the same as Marks but different than the Puals

b.Marks are the same as the Pauls but different than the Allens

c.Pauls are the same as the Allens but different than the Marks

2. Brand Recall:

Will brand recall significantly increase over time? Your boss thinks it will. To test this, you show a group of consumers the same amount of ads on your brand (Burger House) per month for one, then two, then three months. Then, you test them for brand recall at the end of each month.

BRAND RECALL: Which test should you use here?

a.One Way ANOVA

b.Repeated Measures ANOVA

c.Factorial ANOVA

d.Independent t-test

BRAND RECALL: Run the appropriate test in SPSS. What p value would you report for this test?

a..160

b..258

c..797

d..009

e..000

BRAND RECALL: There is a significant difference in brand recall between each month?

a.True

b.False

3. Nana Choc Chips:

You are brand (Chocolate Thunder) is going to launch a new ice cream flavor, Banana Chocolate Chip. You are thinking of either going with ano cobranding(just your brand name and flavor) package or one that isHershey cobrandedwith (your brand name and ice cream flavor AND Hershey's Chocolate Chips). You want to see if the level of branding (non-cobranded chip vs. cobranded chip) and the type of target(adults vs. kids) will differ in taste rankings.

No Cobranding = "Chocolate Thunder's Banana Chocolate Chip Ice Cream"

Hershey Cobranded = "Chocolate Thunder's Banana Chocolate Chip Ice Cream with Hershey's Chocolate Chips"

Nana Choc Chips: Which test should you use here?

a.One Way ANOVA

b.Repeated Measures ANOVA

c.Factorial ANOVA

d.Independent t-test

Nana Choc Chips: What is the p value for the interaction?

a..000

b.1.000

c..008

d..030

Nana Choc Chips: Are there a significant main effect?

a.Yes

b.No

4. Sterling University:

I'm Glad I Found Engineering - Michael Lewis, Class of 2020 At Sterling University. our mission is to provide a nporous CE engineering education for both undergraduate and COCU graduate students, enabling them to lead productive, rewarding, ariv ethical lives far the society It is our vision that Sterling engineering students and faculty will be catalystsfor generating anc integrating krawledge across the disciplines Go Further required to address STERLING complex issues facing A plohal society. UNIVERSITY COLLEGE OF EXODEERINGI'm Glad I Found Engineering - Michelle Lewis, Class of 2020 At Sterling University our mission is to provide a rigorous CE endneering education for both undergraduateand graduate students, enabling them to lead productive, rewarding, and ethical lives for the betterment of society It Is our vision that Sterling engineering students and faculty will be catalyst for generating and knowledge across the cisciplines Go Further required to address STERLING complex issues facing 2 plobal society. UNIVERSITY