1. Bob has three children, and he likes to rent movies for the whole family to watch. When he sees the sign for the Video Department while shopping at the grocery store, he wanders in to see what new videos they have and ends up renting one.He has a store customer card, so every tenth video rental is free. He is much too busy to keep track of how many rentals he has to date, but he is pleasantly surprised when he is told that the video he is renting will be free of charge. In the future, he will rent more videos there at the grocery store, rather than at the chain video rental place he sometimes uses.

---------------------------------------------------------------------------------------------------------------- Operant Conditioning Classical Conditioning Behaviour: _____________________ Uncond. Stimulus: ____________________ Consequence: __________________ Neutral/Cond. Stimulus: ________________ Expected Change: ______________ Uncond./Cond. Response: ______________ ----------------------------------------------------------------------------------------------------------------

Reasoning:

2. Shelly loves the commercial for Cloud tissues because she really likes seeing the fuzzy little puppies in the ad romping around. At the drug store, she never considers another brand of tissue - she just assumes that Cloud is the softest brand.

--------------------------------------------------------------------------------------------------------------- Operant Conditioning Classical Conditioning Behaviour: ____________________ Uncond. Stimulus: ___________________ Consequence: __________________ Neutral/Cond. Stimulus: _______________ Expected Change: ______________ Uncond./Cond. Response: ______________ ---------------------------------------------------------------------------------------------------------------

Reasoning:

3. When wandering through the frozen-food section of her grocery store, Mary noticed a new frozen pizza. She bought the frozen pizza and tried it for dinner that night. Mary was very pleased with the pizza and thought it was the best pizza she had ever tasted. She put it on her shopping list to buy again.

---------------------------------------------------------------------------------------------------------- Operant Conditioning Classical Conditioning Behaviour: _____________________ Uncond. Stimulus: ____________________ Consequence: ___________________ Neutral/Cond. Stimulus: ________________ Expected Change: ______________ Uncond./Cond. Response: ______________ -----------------------------------------------------------------------------------------------------------

Reasoning: