$1-$ Briefly explain the Drive Theory. Why has this theory been widely rejected by

psychologists?

$2-$Describe the three types of motivational conflicts. Support your answer with an

example.

$3-$ Name the levels in Maslow's Hierarchy and give an example of a marketing appeal

focused on each level.

$4-$ List three types of perceived risk. Give an example of each for a consumer who

bought a Tesla car.

$5-$What are the three types of involvement. Provide an example for each.