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1) Briefly explain what do you understand by consumer behavior? Why is it important for marketer to study the behavior? How this helps in understanding

1) Briefly explain what do you understand by consumer behavior? Why is it important for marketer to study the behavior? How this helps in understanding the purchase behavior ,Give examples

Q2. What is active perception and how it is created. How it helps marketer in designing the advertisement. Explain by giving examples

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