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1. Calculate some key profitability, activity, leverage, liquidity, and market ratios for Apple and BlackBerry over time. 2. Conduct a dynamic firm profitability analysis over

1. Calculate some key profitability, activity, leverage, liquidity, and market ratios for Apple and BlackBerry over time.

2. Conduct a dynamic firm profitability analysis over time (fiscal years 20082012) as shown in Exhibit 5.1. Can you find signs of performance differentials between these two firms that may have indicated problems at BlackBerry? When did BlackBerrys performance problems become apparent?

3. Make a recommendation to Thorsten Heins, the CEO of BlackBerry, about actions he could take to improve firm performance. Key Financial Data for Apple and BlackBerry (fiscal years 20102012) There's a more organized version of the table below in the text: Strategic Management Rothaermel 2e on pages 152-154: Here's the two URL's for the table: https://bookshelf.vitalsource.com/books/1259296172/pageid/191 and https://bookshelf.vitalsource.com/books/1259296172/pageid/192

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