1. Campaign segmentation and targeting can be done by approaching several variables such as Relationship with the company, Demographic segmentation, Psychographic or attitudinal segmentation, Value, Lifecycle stage, and Behavior. Explain each of these variables??? and In your opinion, which factors affect the segmentation the most, please explain??? 2. In planning a digital marketing campaign, \\there are 3 important decisions that must be made regarding investing in an online promotion or online communication mix, namely: 1. Level of investment in digital media as opposed to traditional media. 2. Mix of investment in digital media channels or e-communications tools. 3. Level of investment in digital assets. Explain your understanding of each of these decisions??? and of these 3 things, which is the most important, please explain??? 3. What are the advantages and disadvantages of using influencers for product marketing??? How is Influencer Credibility in shaping consumer confidence in the Brand