Robert, a Six Sigma Master Black Belt, is leading a project to reduce the cycle time of a loan approval process at a financial institution. As part of the Define phase, Robert has gathered the Voice of the Customer (VOC) data, including customer surveys and feedback. The VOC data highlights that customers value both a fast loan approval process and thorough credit checks. What approach should Robert take in the Measure phase to ensure the project aligns with the customer's expectations? Question 15 options: Increase the number of credit checks to ensure thoroughness, even if it results in longer cycle times Conduct a detailed analysis to identify areas where cycle time can be reduced without compromising the quality of credit checks Ignore the VOC data and focus solely on reducing cycle time to meet internal goals Delegate the responsibility for making this decision to the project team without further involvement from customers Increase the number of credit checks to ensure thoroughness, even if it results in longer cycle times