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1. Can a brand survive in a tough market being just good enough on one or more points of competitive parity? Explain your answer. What
1. Can a brand survive in a tough market being just "good enough" on one or more points of competitive parity? Explain your answer. What are some design choices an automaker might make if it adopted Oxo's "incremental improvement" philosophy?
2.What are some design choices an automaker might make if it adopted Oxo's "incremental improvement" philosophy?
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