Question
1. Can only one company have a true competitive advantage in a category? a Yes. As long as the competitive advantage can be sustained. B
1. Can only one company have a true competitive advantage in a category?
a Yes. As long as the competitive advantage can be sustained.
B No. There is no such thing as a long-term competitive advantage
C No. There are customers in the market who want different things
D Yes true competitive advantage can influence all potential customers
2. Companies can differentiate based on which type of differences?
A Real
b Both real and perceived
C Competitive
D Perceived.
3. Where would you expect to see product innovation ideas in the process development process?
A Planning
B Commercialization
C Conceptualization
D Product concepts
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