1. Candbury Schweppes competitors like Nestle, Harshey and Wrigley are well known brands in the marketplace. Explain how these brands have been able to establish themselves as powerful brands over time

2. Two of Cadbury's core businesses , U.S. carbonates, and U.K. confectionery show a declining growth trend due to mature markets. propose marketing strategies for mature markets that provide the opportunity to build a steady flow of revenue and profits to help Cadbury to achieve significant long term value

3. effective market segmentation allows essential growth and development for a brand. As a marketing manager for Cadbury Schweppes. Discuss the criteria which you can pay attention to for effective market segmentation

4. The product life cycle of chocolate brands such as Mars, Hershey, and Cadbury's Dairy milk presents its own challenges and offers opportunities for business success. With this understanding, it's critical to comprehend the concept of a product life cycle and the typical changes that occur as a product/brand moves through its various stages. Explain clearly with a diagram, each phase of the product life cycle