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1. Chapter 8. Risk and Return Coca Cola (KYSE: KO) PepsiCo (NASDAQ: PEP) (a) Find the beta of each company. Which one has a higher

1. Chapter 8. Risk and Return

Coca Cola (KYSE: KO)
PepsiCo (NASDAQ: PEP)

(a) Find the beta of each company. Which one has a higher beta?

(b) What does the beta measure?

(c) Based on the betas you found, which company should have a higher expected return?

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