Question
1. Choose 2 online retail companies and explain the Segmentation, Targeting, Differentiation & Positioning strategies used by both companies! The companies name is Amazon and
1. Choose 2 online retail companies and explain the Segmentation, Targeting, Differentiation & Positioning strategies used by both companies!
The companies name is Amazon and Walmart
2. Do research and provide related reports regarding the traffic of the two online retail companies that you have chosen in answer no.1!
3. Name and explain the Competitive Advantage that each company has!
Step by Step Solution
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Step: 1
Both Walmart and Amazon use the psychographic and demographic segmentation to segment their market While Amazons segmentation is based on actual consu...
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Information Technology For Managers
Authors: George Reynolds
2nd Edition
1305482492, 1305389832, 9781305482494, 978-1305389830
