1. Choose a business that you would like to use as a basis for this paper. Indicate the company that you are discussing.The company is Microsoft Corporation.

Note: All sources must be creditable!!

2. Discuss the following items about your selected company:

A. The company's mission, vision, and strategic objectives, and SWOT analysis

1. Ok to cite the mission/vision in direct quotes
2. Strategic goals - long-term goals
3. SWOT analysis - really focus on quality resources; within last year

B. The company's financial performance, market position, and investor information

1. Financial performance - revenues, comparison to top three other companies: who is the market leader?
2. Market position - in the top three companies in the market, where does your company stand? What unique competitive advantage does the company bring to the market?

C. The company's technological intensity and focus on innovation

1. Which company in the industry sets the standard for technology use? How do the industry leaders use technology?
2. Innovation - what are the most profitable innovations and least successful innovations for your company? And industry?

D. The industry competitive intensity and the company's other market analyses (not Porter's Five Forces)

1. Choose a non-Porter's evaluation and conduct for your company-industry
2. You can choose cost leadership strategy, differentiation strategy, or focus strategy

E. Porter's Five Forces analysis for the company

1. Competition in the industry
2. Potential of new entrants into the industry
3. Power of suppliers
4. Power of customers
5. Threat of substitute products