$1.$Choose a product category, and identify at least three different brands $($and each brand's target market$)$ and their respective positioning strategies.. Although different brands are in the same product category they may have different target markets and thus different positioning strategies.

$2.$ Next discuss how is each position is communicated to the target audience?

$3.$ The second section of the report is for you to $$re$-$position$$ this product to another market segment.

PRODUCT CATEGORY: VEHICLES