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1. Choose any four Volvo truck models (use their official website and social media) currently in production and apply the BCG Matrix on them. Justify
1. Choose any four Volvo truck models (use their official website and social media) currently in production and apply the BCG Matrix on them. Justify your answer by focusing on the market share and market growth rate for each of the trucks
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
