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1. Choose the company in the B2C domain 2. For the selected company a. Identify all company distribution channels based on the line of

1. Choose the company in the B2C domain 2. For the selected company a. Identify all company distribution channels based on the line of business and geography. (The organisation must have 2 separate distribution channels) b. Analyse and break down the distribution channels c. Evaluate the expected and current contribution of the distribution channel in the value chain.

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