1. Chosen company: IKEA. Product: Lunching their own cars

2. Provide a brief description of each external Marketing Environmental factor (CREST) as it relates to your chosen company and product. (Competition, Regulatory, Economic, Social and Technological).

3. Conduct a SWOT analysis of your chosen company and product include a brief description of each internal marketing mix element of your chosen company (Product, Price, Place, Promotion). Clearly identify strengths, weaknesses. Identify external opportunities and treats based on your CREST analysis above.

4. Include a SMART Marketing Objective for your new product's marketing plan.