$1.$ Ciao Footwear designs and manufactures a high quality line of fashionable shoes that are popular among young professional women. The line is quite expensive$-$and it is sold through specialty shops that handle only this type of fashion shoe $($including competing brands$).$ Ciao will only work with retailers who agree to stock a large variety of sizes and colors of Ciao shoes. They also must agree to promote the Ciao line very aggressively. In return, Ciao agrees not to distribute its line to other retailers within the specialty shop's immediate trading area. Since continuing promotion seems to be necessary in this highly competitive market, advertisements for Ciao shoes appear regularly in fashion magazines targeted at professional women and on select cable TV broadcasts, including broadcasts of women's tennis tournaments.

Product class $($convenience$,$ shopping, specialty, unsought$)\_\_\_\_\_\_\_$shopping$\_\_\_\_\_\_\_\_$

Why this product class $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

Degree of market exposure $($intensive$,$ selective, or exclusive$)\_\_\_\_\_\_\_$selective$\_\_\_\_\_\_$

Why this market exposure is ideal $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$