1) Claudia Geer, the controller, discusses the pricing of a new product with the sales manager, James Nolan. What major influences must Claudia and James consider in pricing the new product? Discuss each briefly.

2)what is the differences between short-run pricing decisions and long-run pricing decisions.

3) What is the primary reason a firm would adopt target costing?

4) Compare target costing and kaizen costing.