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1. Coffee prices are going up, and Firm B is trying to decide whether to pass on to customers a cost increase of 10 per

1. Coffee prices are going up, and Firm B is trying to decide whether to pass on to customers a cost increase of 10 per cupto $0.45 per cup. If raising the price from $4.00 to $4.10 reduces demand by 2%, should they do it? What if demand goes down by 4%?

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