Question
1. Cohen (2013) lists 7 sources of marketing innovation. What are they, and which one(s) do you find to be most important? Link: https://www.hrexchangenetwork.com/hr-talent-management/columns/the-7-mothers-of-invention-where-the-best-innovati 2.
1. Cohen (2013) lists 7 sources of marketing innovation. What are they, and which one(s) do you find to be most important?
Link: https://www.hrexchangenetwork.com/hr-talent-management/columns/the-7-mothers-of-invention-where-the-best-innovati
2. Discuss pricing innovation in the introductory phase of the lifecycle. What approaches are available to firms, and which one would be most useful for an organization of your choice? What might work best if you work in a service organization?
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
