1. Cohen (2013) lists 7 sources of marketing innovation. What are they, and which one(s) do you find to be most important?

Link: https://www.hrexchangenetwork.com/hr-talent-management/columns/the-7-mothers-of-invention-where-the-best-innovati

2. What is Patagonia's Chouinard (2016) philosophy on product design and production? How do they relate to Cohen's discussions of Demand-Side and Supply-Side innovation?

3. Discuss pricing innovation in the introductory phase of the lifecycle. What approaches are available to firms, and which one would be most useful for your organization? What might work best if you work in a service organization?