1. Colgate Palmolive is a worldwide producer and distributor of household, healthcare, and personal-care products. It is the global leader in the oral-hygiene market; in the toothpaste market, for example, it boasts a market share of 42.1 percent worldwide. Consider the following snapshot of the product lifecycle for Colgate toothpaste during the period from 2005 to 2018 (adapted from www.macrotrends.net) and answer the questions that follow. [20] Sales (in millions US$) $18,000 $16,000 $14,000 $12,000 $10,000 $6,000 $4,000 $2,000 SO 2005 2006 2007 2008 2012 2013 2014 2015 2016 2017 2018 (a) Who is/are Colgate's likely target audience? [1] Type your answer here by overwriting this text. (b) Given your answer in (a), what is Colgate's optimal approach to target marketing? [1] Type your answer here by overwriting this text. (c) What type of product is Colgate toothpaste based on the classification of consumer goods? [1]{d} In whichstage of the PLC was Colgate toothpaste from 2005 to 2010? [1] Type your answer here by overwriting this text. {e} Based on your answer in {d}, what was Colgate-Palmolive's marketing objective for Colgate toothpaste during this stage? [1] Type your answer here by overwriting this text. {f} Based on your answer in {d}, how should Colgate-Palmolive approach the pricing of Colgate toothpaste? Your answer should reference an appropriate new-product pricing strategy [1] Type your answer here by overwriting this text. {g} Based on your answer in {d}, how should Colgate-Palmolive approach the distribution of Colgate toothpaste? Answer this question by referring to the number of marketing intermediaries it should use. [1] Type your answer here by overwriting this text. {h} Based on your answer in {d}, what was ColgatePalmolive's likely advertising objective for Colgate toothpaste during this stage? [1] Type your answer here by overwriting this text. {i} Which type of consumer sales promotion is evident in the following image? Briey emu\" A) N" am" '21 Type your answer here by overwriting this text. {i} In whichstage of the PLC was Colgate toothpaste from 2010 to 2014? [1]
