1. Come up with a personal selling plan to sell credit cards in Ontario

Based on this scenario what would be the :

a. objective

b. strategy

c.Execution and tactics ( 3 different ideas - well explained in detail )

d. Validation Metrics

e. Budget

2. 1. Come up with a E Newspaper and Magazines plan to sell credit cards in Ontario

Based on this scenario what would be the :

a. objective

b. strategy

c.Execution and tactics ( 3 different ideas - well explained in detail )

d. Validation Metrics

e. Budget

Reference :

Fla-ml Selling Plan Objectives: To indulge in aggressive personal selling with the assistance of our respected strong team of territory and sales managers in order to influentially pitch our brand in key market area (Ontario) with the purpose to acquire and retain product placement, LCBO merchandising and shelving activity by showcasing the competitive differentiating factors of our brand from the competition, at the same time endorsing a mutual benefit for both Flamy and LCBO's partnership. Strategy: As per the training and reinforcement received by the sales team and management under the salesforce plan. Personal selling techniques will be adopted to make the brand stand out to the store managers of LCBO In the pre launch, launch phase as well as on key dates, weeks and events vital for promotion such as victoria day, pride month, St. Patrick's Day, Labour Day long weekend, Thanksgiving, Halloween, etc. through the 10 month campaign of Flamy. Execution and Tactics: Sales Pitch preparation and presentation: A well drafted sales pitch will be prepared by the branding and marketing team for the sales team to pitch at LCBO reflecting the solid sales growth, highlighting our credible partnerships and their result on the overall improved brand performance, testimonials of audience who advocate our product and the exciting/dynamic user generated content on the website to emphasise on the popularity and potential of our brand. Solid and engaging offer introductions towards specific days and events with reliable metric projection that indicate the success of the promotional offer for both LCBO and Flamy. Presentation will be delivered in an optimistic, condent and persuasive way. The pitch will well rehearsed with complete preparation to the likelihood of queries and objections that may arise from LCBO. Negotiation by boosting a compelling benecial partnership: Supporting LCBO's ongoing reward programs by offering additional discount on purchase of our product at LCBO by acquiring the LCBO reward points card. Validation Metrics: Achievement of targeted sales presented in the pitch. Overachieving the target of 600k sales set by LCBO within 6 months of product introduction. Budget: No extra allocation of funds. Budget only based on salesforce plan for training. 7