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1.) Comment on the effectiveness of using deep discounting to attract new customers. What are the pros and cons, both in the short-term and long-term?

1.) Comment on the effectiveness of using deep discounting to attract new customers. What are the pros and cons, both in the short-term and long-term?

2.)Once the initial deep discounts have ended, how can Jet.com use other elements in its marketing program to attract and keep customers? Explain

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