1. Comox Valley Distillers identified two gaps in the readiness of its organization to expand

further internationally. How should the team address these gaps?

2 What risk factors are present in each of the three target markets identified?

3. Based on the results of the research already conducted, what types of data should the

team investigate further?

4. Joanna suggested using mobile phone surveys as a method of primary research. Is this

the best method of primary research based on the facts in the case? Support your

answer with reasons.

5. Which target market would you advise Rick to choose? Why?