$1.$ Companies have shifted their focus from best$-$cost$-$country sourcing to "low$-$cost$-$country

sourcing

A$.$ TRUE

B$.$ FALSE

$2.$ Customer value represents a business customer's overall assessment of a relationship with

supplier based on perceptions of benefits received and sacrifices made.

A$.$ TRUE

B$.$ FALSE

$3.$ Brand equity is the set of assets linked to a brand that add to the value provided by the product or

service.

A$.$ TRUE

B$.$ FALSE

$4.$Strategic integration entails continuing contact among senior executives to define broad goals or discuss changes in each company.

A$.$ TRUE

B$.$ FALSE

$5.$ Multidomestic Strategy permits subsidiaries to cooperate in the foreign country markets.

A$.$

TRUE

B$.$ FALSE

$6.$ Licensing is when one firm permits another to use its intellectual property in exchange for royalties or some other form of payment.

A$.$ TRUE

B$.$ False

$7.$ Brand Attitude is the percentage of organizational buyers who have a negative image of a company plus those with a positive opinion.

A$.$ TRUE

B$.$ False

$8.$ Customer$-$Based Brand Equity is the differential effect that customers' brand knowledge has on their response to marketing activities and programs for that brand.

A$.$ True

B$.$ False

$9.$ Tactical integration brings senior managers together to plan joint activities, transfer knowledge, or

isolate organizational or system changes hat will improve intrafirm connections

A$.$ TRUE

B$.$ FALSE

$10.$ Joint Ventures involves a joint$-$ownership arrangement $($between a Canadian firm and one in the host country$)$ to produce and$/$or market goods in a foreign market.

A$.$ TRUE

B$.$ FALSE