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1. Company Value Audit (Make it for Apple) A) What are the returns on investments for these brands? B)How much market share does the
1. Company Value Audit (Make it for Apple) A) What are the returns on investments for these brands? B)How much market share does the brand have? C) Is there a price premium advantage for products? D) Is there a strategic or monetary advantage to collaborate with the brand?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
