1. Compare and contrast effective advertising campaigns from ineffective advertising campaigns. 2. Create effective PowerPoint slide decks and deliver effective oral presentations. 3. Outline the steps necessary to create an effective advertising and promotion message. 4. Hypothesize as to why females and males will interpret a television commercial advertisement differently. 5. Coordinate the advertising and promotion activities of a team of employees. 6. Measure the effectiveness of an advertising and promotion campaign. 7. Plan and implement a digital marketing and advertising campaign. ures, presentations, group activities, independent reading and research, projects