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1. Compare and contrast the social and cultural dimensions of the different market segments Al-Baddad and Harlequin Marquees are targeting in the MENA region. 2.

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1. Compare and contrast the social and cultural dimensions of the different market segments Al-Baddad and Harlequin Marquees are targeting in the MENA region. 2. Compare and contrast the marketing - mix strategies used by Al-Eaddad and Harlequin Marquees in response to these markets

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