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1.) Compare the contrast client-slikde and supply-side marketing research. Provide an example of a typical project for each. 2.) Compare the advantages and disadvantages of

1.) Compare the contrast client-slikde and supply-side marketing research. Provide an example of a typical project for each.

2.) Compare the advantages and disadvantages of person-administered and computer-assisted interviews. Explain the added advantages of computer-assisted interviews

3.) Describe the difference between internal sec ondary data and data gathered externally (primary data). What are some applications of secondary data? Give one example of the use of each

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