Question
1. Compare the role of a seller in consumer markets with a seller in business-to-business markets. 2. Explain why a dyadic relationship between buyer and
1. Compare the role of a seller in consumer markets with a seller in business-to-business markets.
2. Explain why a dyadic relationship between buyer and seller may be of value to order takers.
3. As a product moves through the PLC, how does the nature and complexity of customer support change?
4. Discuss how the changes examined in Question 4 are related to technology adoption.
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1 Comparing the role of a seller in consumer markets with a seller in businesstobusiness markets In consumer markets the seller typically deals with i...
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Principles of Finance
Authors: Scott Besley, Eugene F. Brigham
6th edition
9781305178045, 1285429648, 1305178041, 978-1285429649
