Question
1) Complete the Comprehensive Strategy Formulation Framework using the Internal Factor Evaluation and External Factor Evaluation for your Stage 1 - Input Stage. 2) Use
1) Complete the Comprehensive Strategy Formulation Framework using the Internal Factor Evaluation and External Factor Evaluation for your Stage 1 - Input Stage.
2) Use one of the 3 Matrix for Stage 2 - Matching Stage (choose either one swot matrix / BCG matrix / IE matrix)
3) Complete the Stage 3 - Decision Stage with the Quantitative Strategy Planning Matrix
Below is the External Factor Evaluation of Citi Bank bhd
Opportunities | Weight | Rating | Weighted score | |
1 | New product development | 0.11 | 3 | 0.33 |
2 | Business growth in training | 0.09 | 1 | 0.09 |
3 | Diversifying portfolio | 0.10 | 1 | 0.10 |
4 | Expansion in other countries | 0.24 | 2 | 0.48 |
Threats | Weight | Rating | Weighted score | |
1 | Government regulations | 0.14 | 4 | 0.56 |
2 | Political instability | 0.12 | 2 | 0.24 |
3 | The financial or economic crisis | 0.17 | 3 | 0.51 |
4 | Competitors strategy | 0.03 | 2 | 0.06 |
Below is the Internal Factor Evaluation of Citi Bank bhd
Strength | Weight | Rating | Weighted score | |
1 | Brand image and visibility | 0.12 | 2 | 0.24 |
2 | Extensive portfolio | 0.14 | 3 | 0.42 |
3 | Huge customer base | 0.15 | 4 | 0.60 |
4 | Retail banking and core banking | 0.15 | 3 | 0.45 |
Weakness | Weight | Rating | Weighted score | |
1 | Consumer finance is weak | 0.13 | 2 | 0.26 |
2 | Dependence on the market | 0.14 | 1 | 0.14 |
3 | Poor infrastructure development | 0.17 | 2 | 0.34 |
Step by Step Solution
There are 3 Steps involved in it
Step: 1
To complete the Comprehensive Strategy Formulation Framework for Citi Bank Bhd we can follow these steps Stage 1 Input Stage Internal Factor Evaluatio...Get Instant Access to Expert-Tailored Solutions
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Step: 2
Step: 3
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