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1) Complete the Comprehensive Strategy Formulation Framework using the Internal Factor Evaluation and External Factor Evaluation for your Stage 1 - Input Stage. 2) Use

1) Complete the Comprehensive Strategy Formulation Framework using the Internal Factor Evaluation and External Factor Evaluation for your Stage 1 - Input Stage.

2) Use one of the 3 Matrix for Stage 2 - Matching Stage (choose either one swot matrix / BCG matrix / IE matrix)

3) Complete the Stage 3 - Decision Stage with the Quantitative Strategy Planning Matrix

Below is the External Factor Evaluation of Citi Bank bhd

Opportunities

Weight

Rating

Weighted score

1

New product development

0.11

3

0.33

2

Business growth in training

0.09

1

0.09

3

Diversifying portfolio

0.10

1

0.10

4

Expansion in other countries

0.24

2

0.48

Threats

Weight

Rating

Weighted score

1

Government regulations

0.14

4

0.56

2

Political instability

0.12

2

0.24

3

The financial or economic crisis

0.17

3

0.51

4

Competitors strategy

0.03

2

0.06

Below is the Internal Factor Evaluation of Citi Bank bhd

Strength

Weight

Rating

Weighted score

1

Brand image and visibility

0.12

2

0.24

2

Extensive portfolio

0.14

3

0.42

3

Huge customer base

0.15

4

0.60

4

Retail banking and core banking

0.15

3

0.45

Weakness

Weight

Rating

Weighted score

1

Consumer finance is weak

0.13

2

0.26

2

Dependence on the market

0.14

1

0.14

3

Poor infrastructure development

0.17

2

0.34

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