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1. Components of a marketing plan 2. Briefly develop a political marketing plan for an opposition political party whose candidate is not popular to win
1. Components of a marketing plan
2. Briefly develop a political marketing plan for an opposition political party whose candidate is not popular to win an election.
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Enterprise
Authors: William B. Gartner; Marlene G. Bellamy
1st edition
978-0324130850, 324130856, 978-0324786552
