1. Compute the increase/decrease over last year for each line item Income Statement Year 1 Year 2 Sales 5 3.000 56,650 Cost of Goods 5 1,000 5 1,200 Total Expenses s 2.000 53.000 Promotion Expense 5 500 5 500 Units 1.000 1 500 Average Selling Price $ 3.00 5310 ALWAYS SHOW YOUR WORK! 2. Compute the following 5 & calculations for Year 1 and Year 2 Gross Martin Net Income 3. Year 2 your boss says to take the ASP to $3.25. What is the proforma calculation? 4. What is your marketing contribution in S and for both years? Why do we measure marketing contribution 5. Your finance director says that to keep your product line you need a minimum of 15% net Develop your proforma Income statement that achieves this goal. 6. What is your ROMI for year 1 and year 2