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1. Conduct a brainstorming session for New Product Development 2. Decide on either: a. A new to the world idea b. A modified version of

1. Conduct a brainstorming session for New Product Development 2. Decide on either: a. A new to the world idea b. A modified version of a current product/service and create logo 3. Describe the product and its benefits/features 4. Decide on the new product/services TARGET market and explain how and why you chose this market. 5. Decide on the position of the product in the market and show the 4 p's of the product/service. Read Carefully. It must include The title of the Product/Service - A logo for the product/service.

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