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1. Conduct a brainstorming session for New Product Development 2. Decide on either: a. A new to the world idea b. A modified version of
1. Conduct a brainstorming session for New Product Development 2. Decide on either: a. A new to the world idea b. A modified version of a current product/service 3. Describe the product and its benefits/features (5 points) 4. Decide on the new product/services TARGET market and explain how and why you chose this market. 5. Decide on the position of the product in the market and show the 4 ps of the product/service
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
