1. Conduct a PESTEL analysis of the Hospitals . Following your analysis, list the top three factors causing change (positive or negative) using the PESTEL framework.

Factor 1:

Factor 2:

Factor 3:

2. Conduct a five forces analysis placing Hospitalss as the rivals. Identify the players, the factors that drive the strength of each force and the strength of each force:

Rivalry:

Threat of Entry:

Suppliers:

Buyers:

Substitutes:

3. How are your top 3 factors impacting the five forces modeleither negatively or positively?

4. Which of the five competitive forces is strongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants?

5.What does your strategic group map of the Hospitals look like? Which strategic groups do you think are in the best positions? The worst positions?

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