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1- Conduct a SWOT analysis for your current collegiate institution. 2- Explain how product cost indirectly affects the overall price of the event. 3- Provide

1- Conduct a SWOT analysis for your current collegiate institution.

2- Explain how product cost indirectly affects the overall price of the event.

3- Provide an example of how a sponsor might interact with the consumer on a more personal level. Explain the benefits of this approach.

4- Explain the factors used in dynamic or variable ticket pricing.

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